The credit crisis has provided an opportunity for mid-sized and regional banks that avoided its worst effects to take business away from the large banks.
In a survey of 300 companies across the world taken prior to the collapse of Bear Stearns, the only two large I-banks whose reputations have been enhanced by their performance throughout the crisis are, unsurprisingly, JP Morgan and Goldman Sachs.
All other large banks have seen their reputations decline or, at best, were unscathed.
Geographically, US companies thought higher of regional banks such as Wells Fargo and foreign banks with small US franchises such as Royal Bank of Scotland/ABN Amro.
In a survey of 300 companies across the world taken prior to the collapse of Bear Stearns, the only two large I-banks whose reputations have been enhanced by their performance throughout the crisis are, unsurprisingly, JP Morgan and Goldman Sachs.
All other large banks have seen their reputations decline or, at best, were unscathed.
Geographically, US companies thought higher of regional banks such as Wells Fargo and foreign banks with small US franchises such as Royal Bank of Scotland/ABN Amro.
Financial News Online .. Banks Suffer Reputational Loss
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